We improve our SEO performance by using Yandex Webmaster Tools to analyze links, audit sites, analyze indexes, and analyze robots.txt files.
Yandex Webmaster is a webmaster tool developed by Yandex and available for free. Usable in every country in the world and for every website, this tool, when handled by a skilled expert, can significantly improve your SEO efforts.
To improve your SEO performance using Yandex Webmaster, you should:
- Site Map Analysis
- Robots.txt Analysis
- Site Audit
- Keyword Analysis
- Traffic Analysis
- Link Analysis
- Index Analysis
- SEO Tools
Yandex Webmaster Tools Sitemap Analysis
Sitemap analysis allows you to track the current status of your sitemap registered with Yandex Webmaster Tools.
How can this data be used in SEO efforts?
This data in the sitemap feature of Yandex Webmaster Tools allows you to quickly and free of charge identify errors in your sitemap. Since your sitemap is of great importance for indexing and crawling, identifying these errors will give you the following advantages;
Identifying errors without causing indexing and crawling problems,
Removing pages you don’t want crawled from the sitemap,
Ensuring your new and updated URLs are included in the sitemap,
Submitting your URLs to search engines faster and more up-to-date,
Yandex Webmaster Robots.txt
Yandex Webmaster Robots.txt Analysis
Robots.txt analysis shows you which commands you give to bots that want to crawl your site and the changes that occur in the crawling situation within the framework of these commands.
This analysis will not give you historical data. It allows you to crawl your current robots.txt file and see if it is suitable for Yandex search engine bots.
How to use this tool in SEO work?
Using the Yandex Webmaster robots.txt tool;
It helps you notice any potential unintentional blocking,
It tells you your suitability for search engine bots,
It allows you to analyze the status of blocked URLs,
Yandex Webmaster Site Audit
Site Audit with Yandex Webmaster
A site audit is the process of measuring and interpreting the SEO compliance of your website technically. The site audit tool within the Yandex Webmaster tool will report technical inconsistencies on your website that are detected by Yandex bots.
Following the errors and suggestions in the Yandex site audit (Troubleshooting) area allows you to create a website that is generally suitable for all search engine bots. Being mobile-friendly, filling in meta descriptions, and not having security breaches gives us an advantage in SEO against all bots. These advantages will also give you the opportunity to stand out in all search engines.
Yandex Webmaster Keyword Analysis
Yandex webmaster keyword analysis is a feature that shows you which keywords your website ranks for and receives traffic from in Yandex search engine results, as well as allowing you to see trending and frequently searched keywords in Yandex search engine bots. This allows you to analyze your own keyword performance and benefit from this feature for free in your keyword analysis processes.
How to use this tool in SEO work?
Using the Yandex webmaster keyword analysis feature;
You can see which keywords your pages are getting impressions and clicks on in the Yandex search engine,
You can improve your pages with the data they get from these keywords,
By analyzing trending keywords, you can open new pages and strengthen your SEO efforts in terms of content,
The main focus of SEO work is to increase impression and traffic rates. Within this focus, the most important data on Yandex Webmaster will be traffic analysis data. You can use traffic analysis data in SEO work in the following ways;
You can identify pages with high impression count but low CTR, and conduct CTR-focused work on these pages.
You can identify click-through keywords and use these keywords in your reports.
You can identify keywords that get impressions but are not on your page, and update your content around these keywords.
You can identify keywords whose average positions are outside the first page but at the beginning of the second page, and conduct more focused work on these pages.
You can use this data as main data in your SEO reports.
Link Analysis with Yandex Webmaster
Link analysis with Yandex Webmaster is a feature that allows you to analyze your website’s internal links, broken links, and external links. While Google Search Console only allows you to check internal links and backlinks, Yandex Webmaster also allows you to check for broken links.
How can this tool be used in SEO?
You can improve your SEO performance using the link analysis feature with Yandex Webmaster with the following example applications;
By continuously analyzing your broken links, you can ensure that all links on your website are accessible to bots.
By analyzing your internal links, you can determine your site’s link hierarchies and remove irrelevant internal links.
By analyzing your internal links, you can identify your anchor texts and design them to be more relevant, which is very important for internal links.
You can analyze your internal link and landing page matches.
By analyzing your external links, you can identify broken external links and make external link corrections that will positively contribute to user experience.
By regularly monitoring external links, you can instantly detect outbound links that you are unaware of.
Yandex Webmaster Index Analysis
Index analysis with Yandex Webmaster is a feature that allows you to analyze the pages of your website that are indexed and not indexed by the Yandex search engine. This feature, which appears as scope analysis or index analysis on Google Search Console, appears as index analysis on Yandex Webmaster.
By using the index analysis reports available on Yandex Webmaster, we can technically improve our SEO performance to a higher level. We can improve our performance using the index analysis feature with the following examples;
By analyzing your crawl statistics, you can determine the crawl status of your important pages and observe the crawl status of unnecessary pages,
You can observe the crawl status of your URLs in your sitemaps,
You can see the status of your JS-focused rendered pages,
You can ensure that your pages are re-crawled using the Reindex page feature,
You can observe your site hierarchy categorically and analyze the crawl status appropriate to this hierarchy.
Yandex Webmaster SEO Tools
The SEO tools available on Yandex Webmaster are additional features that allow you to perform SEO-based checks for free.
SEO tools available on Yandex Webmaster;
Robots.txt analysis tool,
Sitemap analysis tool,
Structured data analysis tool,
Mobile compatibility test tool,
URL removal tool,
Server status code checks
You can perform real-time tests using these tools. Unlike other tools, these tools do not store data; they only provide you with real-time analyses.
